Mobile onboarding is the process of acquainting users with the app before they begin using it. The purpose of onboarding is to introduce the mobile app and show users what it does. The most important factor which can decide if people will use your app after download is the quality of the mobile app onboarding process. If you don't have a good onboarding process, users will not understand your app and they won’t use it. Overall, 80% of apps were deleted after the first use. So the first-time user experience is essential to your mobile application success. The app market is so competitive and it is very easy to drop and delete one app and move on to another similar. If your app is facing a user retention problem, then it’s time to change and update your mobile app design or some functionality following these mobile app onboarding trends, based on the best practices for mobile app onboarding. In this blog, we will cover the newest trends of what is necessary to convert a first-time user of a mobile app into a constant user of an app.
Too much text in the onboarding process can result in a user retention problem when users leave during the onboarding process or drop mobile applications after. The focus should not be on the text, the focus should be on creating the interactive onboarding user experience. Special emphasis should be on features that users will use with a short and clear message. The goal is to give them just enough information to get started and enjoy your mobile app. As they interact with the app and learn more, you can place new information about features. Show the most crucial features in the onboarding process, not all of them.
Video is one of the most powerful ways to show users how to use your app engagingly. If you use video in an onboarding process, the users can explore how your app works, and, at the same time, they can see the interface of the app. The advantages of a video onboarding user experience are showing your app in action and showing the users examples of the best way to use your app. Also, video is more engaging than text and easier for users to understand and acquire with your app. With a video in the onboarding process, you can cover a lot of information in a short time. An effective onboarding video needs to be well planned and clear because it will give your users a good first impression, which is what you need to make active users of your app.
Registration is a delicate process in mobile app onboarding. A complicated login process is the main reason for the drop-off in app usage and losing users in this phase of onboarding. Optimization of how users can sign-up can make a big difference, especially in improving user experience and user retention. The goal is to collect a minimum of users’ information as quickly as possible, moving them onto the next step before they lose interest and patience. If possible, give users the option to sign in to your application through existing social media accounts like Linkedin, Facebook, or Instagram. This will provide a few clicks for the final goal and signing in, but also, with this login option you are building user trust. You need to decide about the timing of the registration process. Based on application and target users you can choose between signing up at the end of the onboarding process or immediately after launching the app for the first time before onboarding even begins.
To create a positive and engaging onboarding experience, your app must give a value for the users meaning that when users finish the onboarding process they should have answers on the questions like do they need your app, what your app can bring them, which features are important for them and how to use those features in the app. It is important to start by explaining what the user will gain by using your app. The goal is to make the users come back and to become active users. You need, through the onboarding process, to communicate with them how your app will improve their lives. Show what brings them the biggest value. Pretty features and good functionality are important, but showing users just what they can do with those features and functionality, will win them over the long-term.
When users finish the onboarding process you need additionally to activate and to motivate them to keep using your mobile app. With a call to action, button users are likely to stay on your mobile app and to become a regular user. Including a direct call to action button at the end of your onboarding process users will have a next step to take. Getting users straight away involved in your app helps them to become more engaged.
Some users are going to log out and exit your mobile app before the last step of the onboarding process. In this case, the only solution is the way of communication with them and the most effective is email communication. With email communication, you can gain users' attention again. If a user has not logged for some time, or he leaves on some phase of the onboarding process you need to get him back in your mobile app. You can send to users a trigger-based email with a reminder, giving them value to come back, finish the onboarding process, and use the app. Email is the most effective way of reaching out to users and getting their attention.
By focusing on those small but effective aspects and factors you can persuade your users to stay and use your mobile app. Less is more, don’t swamp your users with irrelevant information, use video in your onboarding process, keep it quick, and most of all show users the value of your mobile app.